Describing Business Trends On Social Media

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Describing Business Trends On Social Media


As time goes by in an increasingly modern direction, it is increasingly apparent that there are shifts or changes in habits in almost all aspects of life. Especially in the field of Information and Communication Technology where its existence and development have increasingly given changes to people's lifestyle patterns. One of them, the public facilitated by the sale and purchase transactions online or often known as online shopping.

The trend of changing lifestyle patterns of people who prefer to do online shopping, is due to the assumption that online shopping is more practical to do than having to shop directly to the market, shops, or malls. This is supported by the increasingly sophisticated gadgets they have and the development of various types of online businesses themselves.

Online shopping trends are now increasingly creeping through various social media, such as Facebook, Twitter, Instagram and others. In the business world, business people, especially the owners of online stores or online shops take this golden opportunity by making social media one of the marketing media. Marketing is very important in the business world. Businesses must think creatively in conducting this marketing so that what is the goal of the business can be realized.

Many ways are done by businesses to market products his merchandise on social media. Businesses are competing to make surefire strategies to increase sales of their products. One of the most interesting and currently booming is marketing through endorsement. Generally, this endorsement is a form of trade promotion conducted between a business actor and an artist known to have many fans. In endorsement on social media, this artist is known by designation of endorser which means supporter. Especially in social media Instagram endorser is known as celebrity.

Endorsement is one of the marketing strategies that is quite effective so that someone wants invite, refer or promote to others to buy products from business actors at the request of the business actors themselves, by uploading or posting photos of the business actors' products on their social media.Endorsement in its implementation as a marketing medium in modern times, everything is only done online. This means that from the start of open endorse notifications (opening endorse promotion services), notification of rules or rules in the endorsement itself, agreements and agreements are only done through gadgets (social media chat, such as via Line) conducted by business owners or online shops and endorsers or programmers and / or management. There are no written agreements in offline or in person.

One of the provisions that apply to endorsements is that business owners in this case the online shop cannot estimate or request the time (date and time) of uploading photos. Endorser or selebgram also does not give a definite time when photos of products will be uploaded, upload schedule photos will be random (random) according to the wishes of endorsers or
selebgram.

This can cause anxiety and confusion of the business owner (online shop) who can only wait for endorsers or selebgram to upload photos of online shop products on endorser or selebgram social media. Not infrequently, the business owner (online shop) is angry at the endoser or celebrity for being impatient and making noise in the endorser management group because the product has not been uploaded by the endorser. So this is feared to cause disputes and losses of one of the parties.

Other provisions are endorsement payments made by business owners (online shop) by transferring fees in the form of money with a certain amount and submitting endorse products that will automatically become the property of endorsers or selgramgram. In other words it cannot be returned to the business owner (online shop). Endorsement in its development has become one of the phenomena of business transactions in the service sector. However, currently the endorsement does not yet have a clear legal position.

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